If you’re ready to get your site set up with an online marketing plan from Network Solutions, they have a great tool on their site which will help to give you an idea of what kind of services you need for your site and in what proportions. Their Online Marketing Calculator will help you decide just what your business needs.
Online Marketing Calculator
To access the Online Marketing Calculator: Go to www.networksolutions.com and click on ‘Online Marketing‘ in the green menu bar at the top of the page. Once you are on the marketing page, scroll towards the bottom and click on the large ‘Get Started’ button and it will take you to the calculator.
Once you have the calculator on screen, it will ask you a few simple questions:
1. Where Are The Customers You Want To Reach?
-If you have a small, local business with a physical location such as a store or restaurant and want customers in your neighborhood, you should select ‘Local’, if you want a slightly broader geographic area, go for ‘Regional’. However, if you have a national or web-only business and you are happy with customers from any part of the country, you should select ‘National’.
2. Do You Want Customers To Come To A Physical Location?
-If you have a business with brick-and-mortar locations, you should select ‘yes’. However if you are only looking for customers to visit and purchase through your website, select ‘no’.
3. Do You Want Customers To Purchase Products On Your Website?
-If it is possible to make purchases on your site, whether or not you have brick-and-mortar locations, you should select ‘yes’. However if there is no point of sale on your website, select ‘no.’
4. Do You Want To Get Leads Fast or Invest In Long-Term Results?
This really depends on your business strategy. If your site is open for business and you want as many customers as possible as quickly as possible, you should pull the slider towards ‘Get leads fast.’ However if your business is scaling and you want a stream of customers over an extended period of time, pull to slider towards ‘Invest in long-term results’.
5. What is Your Monthly Budget For Online Marketing?
This is entirely up to you and the size of your business. If you are unsure you can always start small and scale up when you start seeing results.
Once you answer these 5 questions, the pie chart on the screen will show your recommended marketing plan, with a blend of SEO (search engine marketing), PPC (pay-per-click advertisement), online PR, email marketing and local marketing. You can go back and use the online marketing calculator multiple times to calculate your marketing campaign costs.
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