If you purchase a web marketing package with Network Solutions, not only will you have Search Engine Optimization and Pay Per Click campaigns working to bring new visitors to your site, but you will get access to email marketing tools to help keep your users coming back.
When new users come to your site, you want to be able to collect their e-mail address. The most common way of doing this is by collecting e-mail address through user registration or as part of the required information in the check-out process of your web-store. There are some more creative ways to gather your users’ emails as well, such as having a giveaway contest that users can enter by email, or offering visitors a special discount that they can only receive via email.
Email Marketing Tools
Once you have compiled a substantial list of user emails, you can start using the email marketing tools in your Network Solutions web marketing package to keep in contact with those users and bring them back to your site on a regular basis. Network Solutions gives you the ability to make professional-looking email newsletters that you can send to your customers in minutes. They make it easy to create a newsletter with hundreds of templates and one-click editing, you don’t need any technical expertise to create, edit and send your newsletter. Your newsletter will be delivered to everyone on your list with anti-spam checker protection, meaning your email won’t end up in people’s ‘junk’ box, as can often happen if you try and send a message to hundreds of people at once with your normal email program. Network Solutions ensures a high deliverability rate, meaning the people on the list will actually see your newsletter in their inbox.
What to Put in a Newsletter
What should you include in the newsletter? You want to include some news about your company as well as special offers and deals, you want your newsletter readers to feel like they are getting something exclusive and valuable from the newsletter, so that they continue to read your newsletters in the future and visit your site. You’ll be amazed at how your email marketing campaigns from Network Solutions will help you retain customers.
Email marketing is an excellent arrow in your quiver of your online marketing tools.
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