User’s browsing the net on Google’s Chrome will drive massive volumes of traffic to the owners of top level domains. In the Chrome browser, the multi-purpose explorer field is also used as the search field. When a user types the word ‘jobs’ into the search field to perform a Google search, the browser will automatically redirect to .jobs.

Whether Google plans to adjust the search/explore field to accommodate top level domains remains to be seen when the domains are launched and Chrome is launched out of Beta.

Excerpted from here.